The Basics on how to Increase Site Traffic

Friday, September 4, 2009

In current terms of website traffic is the number of visitors from a website from all sources over a period of time. This is one of the basic parameters for judging the success of a site.

If we do a simple math - more visitors mean more conversions, but this may or may not prevail if sufficient attention is not given to the essential, that we tend to ignore altogether.

The parts to be kept in mind

• focused content: Your content must be targeted. The content must be adapted to different set of visitors - so much so that even to think about how your company profile will be submitted to the respective segments. The quality of writing must be top notch business degree.

• Title and description tags: When someone searches for keywords on search engines, results are essentially a struggle of the title and description. This is where you leave the first impression. The user will be more inclined to a convincing way he perceives your website to better than others.

• Provide the source and quality information on your website: This is the best way to attract traffic to your website. Offering original and unique information that visitors can not find elsewhere. This also contributes to the brand image of your company as industry experts and you'll also get good quality one way links.

• Give Freebies: Who does not like freebies? Offer your visitors free electronic books, free Cd's, white papers, free consultation, free people, etc. love these webinars and keep coming back for more. This will not only further increase traffic and repeat, but also help in link building.

• Social Media: Use social media sites like Facebook, Twitter and LinkedIn to share information with your audience. Share your writing and research, participate in discussions, and help others in solving their problems. This will propel people to visit your site more often and seek the desired information.

• Announcements: There are many free / paid ways to advertise your business online. Classifieds is free and is a means to place ads related to business to help generate traffic. You can also benefit from paid methods like Google Adwords programs that are more targeted and assisting visitors based on demographics, location and preferences. However, you must decide on a budget for this and plan accordingly.

• Regularly update the website: Update your site by adding new content, relevant and useful for your site. Search engines also give preference to sites with new content and relevant.

• Blog: Using unique and effective writing strategies is one of the best ways to boost site traffic. Create a blog that supports your site and make sure your speed navigation of your blog visitors to your website easily. Also include your products / services links in your posts so that visitors who read your blog can easily navigate your website.